“Prioritising Breastfeeding -Creating Sustainable Support Systems” Our Rite Aid Marketing Team delivers gift packages to the new parents at St John of God – Murdoch. Welcoming a new baby is one of life’s greatest joys, but those early days of breastfeeding can also be some of the toughest. That’s why this year’s World Breastfeeding Week (1–7 August) is centred on the theme: “Prioritising Breastfeeding -Creating Sustainable Support Systems”- a reminder that every mum deserves