World Breastfeeding Week 2025

“Prioritising Breastfeeding -Creating Sustainable Support Systems”

Our Rite Aid Marketing Team delivers gift packages to the new parents at St John of God – Murdoch.

Welcoming a new baby is one of life’s greatest joys, but those early days of breastfeeding can also be some of the toughest. That’s why this year’s World Breastfeeding Week (1–7 August) is centred on the theme: “Prioritising Breastfeeding -Creating Sustainable Support Systems”- a reminder that every mum deserves to feel supported from the very beginning.

The Rite Aid Marketing Team distributes the second batch of care packages to new parents at St John of God – Subiaco.

To mark the occasion, Rite Aid Australia partnered with St John of God Hospitals to surprise new mums with a posie of flowers and a gift of our much-loved Hydrogel and Nursing Pads. It’s a small gesture of care during a time when comfort means so much.

Thank you for being part of our community and helping us continue to support mums everywhere.